Long morning Big Mike (Let me take a selfie)The Longest Morning show is underway on KISS 100.5.

Kevin and Big Mike are staying on the air for 53 straight hours in an effort to raise funds for the Rotary Club of North Bay and the Nipissing Association for Disabled Youth or NADY.

Their home location for the next couple of days will be Sears Court in the Northgate Shopping Centre.

Their goal is to raise a thousand dollars an hour over the 53 hours.

Kevin says any funds donated make a difference in the community, supporting kids and families.

Big Mike says the key to staying awake is drinking coffee and also checking out the stores in the mall.

The show will wrap up at Burger World on Hammond on Thursday morning at 10 am.