It’s been seven years since 20 year old Luke Joly-Durocher went missing in North Bay.

He was last seen on March 4th, 2011.

North Bay Police say Luke traveled here from Temiscaming, Quebec and was denied entry to a downtown establishment around midnight, leaving the area on foot.

He’s described as 5’8″ tall, 150 pounds, dark curly short hair and a slim build with braces on his upper teeth.

Police say the $50,000 reward offered for anyone having information leading to the arrest and conviction of those responsible for his disappearance is still in effect.

Anyone with information that may assist police with this investigation is asked to call the North Bay Police Service at 705-497-5555 and select option 9 to speak to a police officer.

For those who wish to remain anonymous, contact Near North Crime Stoppers, by calling 1-800-222-TIPS (8477) or by submitting a tip online at nearnorthcrimestoppers.com.